7 quick and easy SEO tips for small businesses and Startups
Make simple. If you are new to SEO, this is the best advice I can offer you. Search engine optimization is a continuous effort and the rewards are never immediate. But you do not need to be an SEO expert to start improving your rankings in the search engines. Start with some simple tips to boost your SEO – work on it constantly – and good things will happen.
Here are 7 easy SEO tips that any small business owner can do. You do not need to have years of marketing experience. Of course, you will need to learn more about SEO and expand your efforts over time. But by then, these tips are more than enough to get you started.
1 – Start a blog
The content is king. This is an old SEO adage that you will hear repeatedly if you have not heard it before. Google’s algorithm is programmed to promote websites with unique and relevant content that is very useful to visitors.
Starting a blog is a great way to get useful content on your site. And there are so many things you can do with a blog. You can write about new products and trends in the industry, or you can engage your customers with helpful tips. Blog posts can help establish your business as a local authority, and they can also be shared on social media to provide backlinks and positive signals on social networks, both of which are useful for referencing your business. website.
Google’s search algorithms also favor websites whose content is regularly updated. Maintaining a blog is useful for this purpose. And if customers like what you have to say, they will be more likely to bookmark your site and come back for future purchases.
2 – Create a Google My Business account
Creating a Google My Business profile allows your business to appear in the results on local Google Maps. If your business can have walk-in customers, it’s a bargain. Think about how many people use their smartphones to find nearby places to eat and buy products. You can get an influx of new customers from the few minutes needed to create a Google My Business profile.
3 – Start building backlinks
Building a network of backlinks (hypertext links to your website from other sites) can establish your business as an authority in your field, resulting in a higher search ranking. To start creating backlinks, create profiles for your business on online directories. Create a business page on LinkedIn and create a YouTube channel if you can submit videos – the possibilities are endless.
When you start profiles on different sites, be sure to list your business information exactly as described in Google My Business. This will boost your SEO efforts.
4 – Define correctly your titles and meta description
Titles and headers help Google determine which search terms are relevant to your website’s pages. For example, if you own a formal wear store, then the wedding dress page should have the term “wedding dresses” in the title of the page and a variation of that phrase in the header <h1> . The title of the page is not visible on the page, you will have to consult the source code to consult the titles of your page. The <h1> header is usually the main title above the content of the page, and there should be only one, <h1> unique per page.
Like the Title tag, the meta description is also not visible on the page, but it appears with your site in the search results. You can think of your title and meta description as an advertisement in Google’s search results.
5 – Ask your customers to write reviews
Comments are useful for small SEO companies, especially when they are positive. Always ask your customers to post reviews on your Google My Business page or any other online commenting site you’ve joined.
Remember to make sure your name, address and phone number (also called NAP) on these sites exactly match your Google My Business profile. As noted above, these reviews can have a big impact on your local SEO and lead to more prospects turning into customers.
5 – Mention your city and your catchment area
Boost your local SEO by frequently listing the city and catchment area of your business on your website. Do not overdo it, but putting this information in your meta tags, the header of your home page <h1> and throughout your content is useful.
If you have a blog – which was one of the tips listed above – then articles about how your business is relevant to your city and region are also helpful. Mentions of your city and state may influence Google to promote your website in local search results.
6 – Make sure your site is running on mobile
Nowadays, more and more people search on Google using smartphones and tablets than on desktops and laptops. If your website is not optimized for mobile devices, the rankings of your mobile search engine may take a hit. Remember that Google’s algorithm is set to connect people with sites that offer good user experiences. A site that is not mobile-optimized will not display correctly and may not even work as expected.
WordPress and other online publishing tools offer graphic themes ready for mobile users. So using this CMS (Content Management System) is a good choice for your site. However, you may need to use a web developer to make your site compatible with mobile screens. Although it can be expensive, it is worth it. Otherwise, you risk losing more than half of your potential customers online.
Embarking on SEO is not necessarily difficult. All you can do to improve your SEO – even the small things – will be profitable over time. Be patient, do not be overwhelmed and learn new things when you can. Over time, your efforts will snowball and your website will climb the rankings.