SEO Tips For Your Startup

7 quick and easy SEO tips for small businesses and Startups

Make simple. If you are new to SEO, this is the best advice I can offer you. Search engine optimization is a continuous effort and the rewards are never immediate. But you do not need to be an SEO expert to start improving your rankings in the search engines. Start with some simple tips to boost your SEO – work on it constantly – and good things will happen.

Here are 7 easy SEO tips that any small business owner can do. You do not need to have years of marketing experience. Of course, you will need to learn more about SEO and expand your efforts over time. But by then, these tips are more than enough to get you started.

1 – Start a blog

The content is king. This is an old SEO adage that you will hear repeatedly if you have not heard it before. Google’s algorithm is programmed to promote websites with unique and relevant content that is very useful to visitors.

Starting a blog is a great way to get useful content on your site. And there are so many things you can do with a blog. You can write about new products and trends in the industry, or you can engage your customers with helpful tips. Blog posts can help establish your business as a local authority, and they can also be shared on social media to provide backlinks and positive signals on social networks, both of which are useful for referencing your business. website.

Google’s search algorithms also favor websites whose content is regularly updated. Maintaining a blog is useful for this purpose. And if customers like what you have to say, they will be more likely to bookmark your site and come back for future purchases.

2 – Create a Google My Business account

Creating a Google My Business profile allows your business to appear in the results on local Google Maps. If your business can have walk-in customers, it’s a bargain. Think about how many people use their smartphones to find nearby places to eat and buy products. You can get an influx of new customers from the few minutes needed to create a Google My Business profile.

3 – Start building backlinks

Building a network of backlinks (hypertext links to your website from other sites) can establish your business as an authority in your field, resulting in a higher search ranking. To start creating backlinks, create profiles for your business on online directories. Create a business page on LinkedIn and create a YouTube channel if you can submit videos – the possibilities are endless.

When you start profiles on different sites, be sure to list your business information exactly as described in Google My Business. This will boost your SEO efforts.

4 – Define correctly your titles and meta description

Titles and headers help Google determine which search terms are relevant to your website’s pages. For example, if you own a formal wear store, then the wedding dress page should have the term “wedding dresses” in the title of the page and a variation of that phrase in the header <h1> . The title of the page is not visible on the page, you will have to consult the source code to consult the titles of your page. The <h1> header is usually the main title above the content of the page, and there should be only one, <h1> unique per page.

Like the Title tag, the meta description is also not visible on the page, but it appears with your site in the search results. You can think of your title and meta description as an advertisement in Google’s search results.

5 – Ask your customers to write reviews

Comments are useful for small SEO companies, especially when they are positive. Always ask your customers to post reviews on your Google My Business page or any other online commenting site you’ve joined.

Remember to make sure your name, address and phone number (also called NAP) on these sites exactly match your Google My Business profile. As noted above, these reviews can have a big impact on your local SEO and lead to more prospects turning into customers.

5 – Mention your city and your catchment area

Boost your local SEO by frequently listing the city and catchment area of ​​your business on your website. Do not overdo it, but putting this information in your meta tags, the header of your home page <h1> and throughout your content is useful.

If you have a blog – which was one of the tips listed above – then articles about how your business is relevant to your city and region are also helpful. Mentions of your city and state may influence Google to promote your website in local search results.

6 – Make sure your site is running on mobile

Nowadays, more and more people search on Google using smartphones and tablets than on desktops and laptops. If your website is not optimized for mobile devices, the rankings of your mobile search engine may take a hit. Remember that Google’s algorithm is set to connect people with sites that offer good user experiences. A site that is not mobile-optimized will not display correctly and may not even work as expected.

WordPress and other online publishing tools offer graphic themes ready for mobile users. So using this CMS (Content Management System) is a good choice for your site. However, you may need to use a web developer to make your site compatible with mobile screens. Although it can be expensive, it is worth it. Otherwise, you risk losing more than half of your potential customers online.

Conclusion

Embarking on SEO is not necessarily difficult. All you can do to improve your SEO – even the small things – will be profitable over time. Be patient, do not be overwhelmed and learn new things when you can. Over time, your efforts will snowball and your website will climb the rankings.

Seo For Small Business

SEO, for Search Engine Optimization (or ” Search Engine Optimization “), can be a rather obscure concept for those who are not lapped in online marketing and SEO practices, it may sound like a damn technical and a intimidating strand.

But if you take a closer look, you will see that these are simply tools to improve the visibility of your website on search engines like Google. Everyone can learn, in just a few steps, how to start and manage this optimization of your site and your communication.

Implementing an effective SEO strategy allows your business to reach more potential customers by targeting them better. Let the customers find you This is a key slogan of content marketing online. By optimizing the SEO of your business with relevant content, quality, and using the tips below, you can improve your organic traffic, ie increase the number of visitors for whom there is no need to pay (unlike traditional marketing).

Indeed, there are two types of traffic: paid traffic and organic traffic (free). Improving your SEO practices makes it possible to improve your ability to generate organic traffic, that is to say, to be found online by potential customers, naturally. This introduction finished, let’s get down to business!

What is SEO?

As I mentioned above, SEO consists of a set of techniques aimed at improving the position of your website in the search engine results. Because there is a multitude of search engines: if Google, Yahoo, Bing hold the top of the podium, engines such as DuckDuckgo or eco-responsible Ecosia, Lilo and Ecogine, progress.

Why is it so important? Imagine that you have an online store or manage an e-commerceplatform : the success of your business will depend essentially on the web.

Managing your SEO cleverly can be the key to your business success. The volume of online shopping is growing exponentially, not only in France, but around the world. The Internet is becoming the first place people will go to before buying in a hard shop. For this reason, knowing how to stand out and speak to potential customers is crucial. A strong SEO strategy can help make this happen.

So, how to design and implement an effective SEO strategy? Answer in the following 10 tips:

1. Each page must include your theme

This is a fundamental aspect of good SEO. Every page of your site must evoke the heart of your business activity. If you have a jewelery store, every page should talk about jewelery. If it is a cleaning company, then the cleaning must be put forward.

Why must he be on every page? Just because a search engine will regularly inspect your website. We’re going to talk about web-crawling when an engine sucks the content of a page and web-scraping when it extracts precise information from the data retrieved during crawling.

If each page of your site is related to a clear theme, the search engine will analyze that there is a good chance that a user will find on your site relevant content and corresponding to his research. And your site is likely to climb in the results of a search engine.

2. Choosing the right keywords

All companies make use of keywords that characterize their business: these are terms that help define what the company is and that potential customers are likely to search on the web. At Debitoor for example, our keywords are: billing , accounting, invoice template , etc.

How to know which words to choose? Customers looking for a specific service or product will generally use common, common terms. It is therefore easy to find several of them automatically, but it may be worthwhile to conduct your little investigation and see what comes up most often in your sector of activity. Tools like Google AdWords (free!) Are even there to help you!

3. Use the keywords in the meta-titles

Once you have a list of keywords, it is important to include them on your site, and in particular to include them in the meta-titles. Search engines do pay particular attention to the title you assign to a page because it is a short description of the page content.

If you do not have a lot of notions of SEO, meta-titles and meta-descriptions are elements that you probably managed without really noticing. These are essential elements of a web page. As these are the texts that appear in the search results, their role is crucial: they can decide a person to enter your site or prefer the next occurrence.

As a result, each meta-title must refer to a relevant keyword, which corresponds to the word of the sector of activity in which your company is registered. Lastly, to be effective, meta-titles should contain between 60 and 70 characters (spaces included).

4. The importance of meta-descriptions!

A meta-description refers to the text that you will find just below the page title in the search results: it aims to give a clearer idea of ​​what users will find on this specific page. For best results, it is important to maximize this space. Make sure your meta-descriptions are clear and consistent, and do not exceed 160-170 characters (including spaces).

5. Uses keywords in headers

In addition to meta-titles, care must also be taken to use relevant keywords on the site page itself. The headers are in this sense particularly important, not only to facilitate the scraping (see definition above) of the page and therefore the search engines.

Headers make it possible to gain readability and structuring of the page, and are largely preferable to a thick block of uninterrupted text. Search engines pay a lot of attention to the headers of web pages!

Although it may seem that the more we insert keywords, the better, it is to find a balance: a search engine like Google penalize a site that seems artificially boosted keywords.

6. Uses keywords in alternative text of images

And you thought we were done with the keywords? What nay! Not only will the alternate text (or ALT-text ) of your image match the text that will appear when the mouse hovers over the image, but it is also scanned by the search engines and helps them understand what the image represents.

7. Insert keywords into your URLs

The URL (for Uniform Resource Locator ), commonly called “web address” in French, is a set of characters that will uniquely identify a page. The URL is usually composed of terms related to what your site has to offer. If the URL of your graphic design company’s home page (for example) does not explicitly contain the words “graphic design”, you can consider adding them to the URL of another page on the site.

8. Add links to keywords

Inserting links to other pages (from your site or from external sites) is essential for good SEO. Indeed the links and the anchor text ( which corresponds to the text on which the link is inserted) is also important to optimize its referencing.

And what is the optimization of the anchor text? Already to avoid the over-use of texts such as “Click here!” or promotional messages that have nothing to do with your industry. An effective anchor text contains words that are consistent with the page to which they are redirecting and the keywords used.

9. Duplicate or copy content: the thing NOT to do

Reuse or copying of content is problematic, not only from a criminal point of view and intellectual honesty with regard to plagiarism (if the copied content comes from another site / author), but also for SEO issues . Search engines like Google are seriously penalizing sites that publish copy-and-paste content between two pages of the same site and between two different sites.

If you have an online store, it can be difficult to create new content, such as product descriptions, for example. Nevertheless, it is important to at least try to reformulate these descriptions when they appear several times on the site.

10. Creates and regularly shares quality content

This is an element to have in mind from the launch of your website (and suddenly, sorry to mention it at the very end!): The content is king, because without good content, your SEO strategy has no words- keys or titles on which to rest.

Perhaps the worst thing you can do for your SEO is to neglect the content you create and publish on your site. Because if your content incorporates terms that are commonly searched for, the search engines take it up and are likely to better position you in the search results. Do not underestimate the effectiveness of social networks for the SEO of your company. Facebook, Twitter, LinkedIn, Instagram, etc., are powerful tools for attracting more traffic to your site, helping to further improve its position in search results.

If you have reached this point but want more information on the subject, then do not hesitate to googling “SEO guide to begin” for example: you will find a lot of sites and platforms that will allow you to get off to a good start.

It is also important to stay abreast of news in terms of SEO. The guidelines and practices to be adopted are constantly changing. And the SEO methods you learned two years ago may have changed since then.

Good luck !